Our Story

It all began when we returned to our homeland after five years of living in Germany, Europe. During our time abroad, we witnessed the global appeal of Indian-made goods, often sold under foreign brands. Yet, back home, we found the market inundated with mass-produced imports, lacking the unique charm and quality we had come to appreciate.

Our mom, a true home decor enthusiast, would often express her disappointment at the lack of quality and character in locally available products. We started bringing back stunning pieces from our travels, and her joy was infectious. It was then that we realised there was a gap in the market for authentic, handcrafted Indian goods that had a modern appeal.

We believe that Indian artisans possess incredible talent and skill, and their creations deserve to be celebrated. Our collection features a curated selection of products, each telling a unique story craftsmanship but is yet global in its appeal. 

Aagara is a home and lifestyle brand making pieces of global aesthetic to be made available for the Indian audience. Aagara is inspired from the Sanskrit word Agara which means your home, your space where you feel free to be yourself. Functionality, designs and detailing are the cornerstones of our offerings.

If you are tired of the ordinary we welcome to come on this journey of bringing the best of India to your homes -

Prachi, Rohan & Rakesh